Branded®

For my winning submission to the AIGA's "My Favorite Medalist" competition, I chose Walter Landor. The goal was to honor an AIGA gold medalist. I highlighted how Landor helped invent the idea of branding by calling to Landor's own branding by writing "Branded®" in their typeface and on their yellow. Of 109 submissions, I was 1 of 9 that won an award.